Welcome to The World of Powerful Direct Marketing |
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What is direct marketing?
Direct marketing is defined as an interactive process of addressable communication that uses one or more advertising media to effect, at any location, a measurable sale, lead, retail purchase, or charitable donation, with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers, prospects, or donors. Along with mass advertising, direct marketing allows organizations to inform potential customers, create brand awareness, or spur immediate purchase behavior. In addition, direct marketing enjoys certain advantages over mass advertising such as measurability, accountability, efficiency, and higher return on investment. The Power of Direct means relevance, responsibility, and results.
The process of direct marketing:
When fully integrated throughout the organization, direct marketing processes increase the organization's overall efficiency, from initial product research and development decisions through final customer sales and service. Because today's direct marketing processes are so efficient and powerful, a business that does no direct marketing is increasingly rare. Every company should consider expanding its use of direct marketing techniques and benefit from The Power of Direct.
Direct marketing is defined as an interactive process of addressable communication that uses one or more advertising media to effect, at any location, a measurable sale, lead, retail purchase, or charitable donation, with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers, prospects, or donors. Along with mass advertising, direct marketing allows organizations to inform potential customers, create brand awareness, or spur immediate purchase behavior. In addition, direct marketing enjoys certain advantages over mass advertising such as measurability, accountability, efficiency, and higher return on investment. The Power of Direct means relevance, responsibility, and results.
The process of direct marketing:
- Begins with data for identifying and addressing categories of prospects, customers, or donors (by nonprofit organizations) judged most likely to be interested in the product or service. Direct marketing therefore depends on a vibrant list and database infrastructure.;
- Analyzes this data through a variety of data to develop relevant and effective offers and communications between the marketer and customer or prospect;
- Utilizes a variety of addressable media, individually or in combination, to produce, deliver, and receive such communications and/or exchanges of value (products, services, payments) between marketers and customers;
- Uses market segmentation and optimization to measure such communications and transactions between marketers and customers, especially transaction responses (response rates and average order size) driven by, or related to, communications messages exchanged;
- Tests new communications against past communications to improve future interactions between marketers and customers in an ongoing "learning process" leading to long-term, mutually beneficial relationships.
When fully integrated throughout the organization, direct marketing processes increase the organization's overall efficiency, from initial product research and development decisions through final customer sales and service. Because today's direct marketing processes are so efficient and powerful, a business that does no direct marketing is increasingly rare. Every company should consider expanding its use of direct marketing techniques and benefit from The Power of Direct.
Our company services
Integrated Direct Marketing Services
Starting from strategy and concept planning, through to project implementation and evaluation.
Database Management/Data Processing
Analyses and selects client's target groups categorized according to income, gender, geographic area, occupation, lifestyle, title, type of business, etc.
Telemarketing Services, Inbound and Outbound
With 50 telephone lines and central numbers, coupled with experienced staff, our customer service center provides efficient and cost-effective services.
Event Marketing and IMC
Company provides integrated marketing communications services including event management for the cost effective and high profile launch of products and services.
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.
Each dollar spent on direct marketing yields, on average, a return on investment of $11.73, versus ROI of $5.23 from non-direct marketing expenditures. That's the Power of Direct. (The Direct Marketing Association)
Starting from strategy and concept planning, through to project implementation and evaluation.
Database Management/Data Processing
Analyses and selects client's target groups categorized according to income, gender, geographic area, occupation, lifestyle, title, type of business, etc.
Telemarketing Services, Inbound and Outbound
With 50 telephone lines and central numbers, coupled with experienced staff, our customer service center provides efficient and cost-effective services.
Event Marketing and IMC
Company provides integrated marketing communications services including event management for the cost effective and high profile launch of products and services.
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.
Each dollar spent on direct marketing yields, on average, a return on investment of $11.73, versus ROI of $5.23 from non-direct marketing expenditures. That's the Power of Direct. (The Direct Marketing Association)
